EXECUTIVE FORUM
DISRUPTIVE TECHNOLOGIES:
HOW TO DRIVE
INDUSTRIAL INNOVATION

23 April 2018 | Munich

EXECUTIVE FORUM
DISRUPTIVE TECHNOLOGIES:
HOW TO DRIVE
INDUSTRIAL INNOVATION

Innovative and disruptive technologies — IoT, Augmented Reality, Artificial Intelligence, Digital Twin, Industry 4.0, and more — are dramatically changing the way companies design and run their business models, develop and manufacture products and deliver services. We invite you to experience and discover how today’s digital tools can solve mission-critical issues, create a clear vision for business transformation and ultimately drive industrial innovation within your company.

This exclusive executive-level forum features Professor Michael Porter of Harvard Business School and James Heppelmann, CEO of PTC, who are both renowned and long-standing authors of Harvard Business Manager. They will present and discuss their recent HBM article on Augmented Reality.

Furthermore, the program includes tailored presentations and workshops by leading technology and industry experts and detailed case studies from executives that have transformed their businesses successfully.

I look forward to welcoming you on 23 April 2018 in Munich.

Sincerely
Christoph Seeger

CHRISTOPH SEEGER
Editor in chief
Harvard Business Manager

At a glance

Date
23 April 2018

Venue
Hotel Vier Jahreszeiten Kempinski Munich

Attendees
C-Level Executives (CEO, CTO, CDO, CIO) and senior management (SVP, VP, director), decision makers driving corporate strategy in management, manufacturing, engineering, R&D, product management, service, maintenance, IT, digital solutions, innovation, etc.

SPEAKERS

Prof. Michael E. Porter
Director, Institute for Strategy and
Competitiveness, Harvard Business School

James E. Heppelmann
President and Chief Executive Officer, PTC

Dr. Roland Villinger
Chief Digital Officer /
Chief Strategy Officer, AUDI AG

GERD LEONHARD
Futurist, Humanist, Author, and CEO of The Futures Agency

Dr.-Ing. Andreas Behrendt
Partner, McKinsey & Company

Dr. Christian Schlögel
Chief Digital Officer, KUKA AG

Prof. Dr. Günther Schuh
CEO, e.GO Mobile

Peter Wyser
Head of Digital Transformation,
Roche Diagnostics International AG

Agenda

23 April 2018

10:30h – CHECK-IN

11:15h – Welcome Address

Christoph Seeger, Editor in chief, Harvard Business Manager

11:30h – Opening Keynote – Artificial Intelligence, the IoT and Industry 5.0: the 7 Key Future Principles

We are heading into an era of exponential and combinatorial change, and the key game changer is ’smart everything‘ and the cognification of machines. With the Internet of Things (IoT) we are building a new meta-intelligence that will be powered by artificial intelligence, making entirely new business models possible while wiping out others. Yet most so-called AI is still just intelligent assistance (IA), and we remain far away from machines reaching human-level intelligence in all its complexity. What exactly will AI do for us, going forward, what are the pitfalls we must watch out for, how do we deal with the unintended consequences of these mega-shifts (automation, virtualization, robotization etc.), and how will we remain human in a completely hyper-connected world? The future is no longer just an extension of the present, and the future does not just happen to us – we create it every day.

Gerd Leonhard, Futurist, Humanist, Author, and CEO of The Futures Agency

12:00h – CxO Keynote – Transformation to a premium digital car company

At Audi, innovation through digitalization focuses on the customers. This is why we have set ourselves the goal of seamlessly integrating our products and services into our customers’ digital ecosystem. We also want to reduce complexity at the customer interface and offer customized premium mobility. To achieve this, the vehicle architecture and back-end infrastructure must be capable of adapting quickly and flexibly to a highly dynamic environment. We achieve this by systematically pursuing the further development of our platform architecture and the separation of hardware and software components. The foundation for this lies in making our company more agile and in positioning new business models on an equal footing with the traditional car business.

In his lecture, Dr. Roland Villinger looks at how digitalization offers an opportunity to make our customers’ lives easier, safer and more mobile, and he describes our company’s transformation to a premium digital car company.

Dr. Roland Villinger, Chief Strategy Officer (CSO) / Chief Digital Officer (CDO), AUDI AG

12:30h – NETWORKING LUNCH & TECH DEMOS

13:30h – Headliner Keynote – A Manager’s Guide to Augmented Reality

Prof. Porter and Jim Heppelmann collaborated on a multi-year research project to define the impact of Augmented Reality (AR) in the enterprise. Their research, recently published in Harvard Business Review, shows there is a fundamental disconnect between the wealth of digital data available to us and how humans consume that data in the physical world. This disconnect limits our ability to take advantage of the torrent of information produced by billions of things in the Internet of Things (IoT). In this visionary and research driven keynote, Prof. Porter and Jim Heppelmann provide a roadmap for how companies should evaluate the business value of AR, and lay out the critical choices companies will face in deploying AR.

PROF. MICHAEL E. PORTER, Director, Institute for Strategy and Competitiveness, Harvard Business School & JAMES E. HEPPELMANN, President and Chief Executive Officer, PTC

15:00h – NETWORKING BREAK & TECH DEMOS

PROF. MICHAEL E. PORTER, Director, Institute for Strategy and Competitiveness, Harvard Business School & JAMES E. HEPPELMANN, President and Chief Executive Officer, PTC

15:30h – Executive Panel Discussion – Disruptive Technologies: How to Drive Industrial Innovation

Disruptive technologies are changing the way companies design and run their business models, develop and manufacture products and deliver services. This panel discussion on how to drive industrial innovation for the German market and beyond features:

Dr. Andreas Behrendt, Partner, McKinsey & Company
Dr. Christian Schlögel, Chief Digital Officer, KUKA AG
Prof. Dr. Günther Schuh, CEO, e.GO Mobile
Peter Wyser, Head of Digital Transformation, Roche Diagnostics International AG
Moderated by Ingmar Höhmann, Senior Editor, Harvard Business Manager

16:20h – Wrap-up Message

Christoph Seeger, Editor in chief, Harvard Business Manager

Venue

Hotel Vier Jahreszeiten Kempinski Munich
Maximilianstrasse 17, 80539 Munich
For reservations please call: +49 89 2125 0

The hotel is situated directly in the city centre of Munich, therefore it is easily accessible via car, taxi or public transport.

From the airport it takes approximately 45-60 minutes by taxi.

If you are arriving on public transport, the closest stops are Marienplatz (S- / U-Bahn) or Kammerspiele (Tram).

Parking is available in the hotel garage (valet parking)
or in these nearby parking garages:
– Parkhaus am Hofbräuhaus, Hochbrückenstraße 9, 80331 München
– Operngarage, Max-Joseph-Platz 4, 80539 München

Do you have questions concerning the event?
We are pleased to answer them!